Latoya ‘Fits’ Okuneye (b. 1998) is a London based photographer and multidisciplinary artist whose work is driven by a deeply intentional approach to visual storytelling. Her imagery, characterised by her passion for vivid colours and emotional depth, foregrounds portraiture, especially of Black women, as a space for reimagining. Through her lens, she cultivates whimsical, cinematic and playful realms that hold space for liberation, boldness and joy.

Over the past four years, Latoya has built a full-time career as an advertising photographer, working across socially driven campaigns spanning TV commercials, branded campaigns, and unit stills. Her client portfolio includes the FA, Channel 4, and Disney. Alongside her commercial practice, her personal art work was featured in the Taylor Wessing Photographic Portrait Prize 2024 / 2025 exhibition.

booking enquiries: artbyfitoor@gmail.com